Thrifty-Link Hardware Membership
The Thrifty-Link Hardware Advantage
As a Thrifty-Link Hardware member you will have access to products and services that will truly make your store a ‘Handy’ destination for Hardware. Your partnership with Danks will be a rewarding relationship providing great benefits, saving time and money and opening a whole new phase in your business success.
Marketing & Brand Recognition Thrifty-Link Hardware´s name and logo symbolise linking customers with a large range of quality hardware products. Its ‘Handy for Hardware’ tagline clearly epitomises Thrifty-Link Hardware´s personality and position, and is further evidence of the group’s desire to carve out a sustainable niche in the Australian Hardware market. This has been further enhanced by the utilisation of TV and radio personality Red Symons as spokesperson for the group where his irreverent humour has made Thrifty-Link Hardware approachable for even the most DIY-challenged.
Product Sourcing Through a sophisticated distribution network that services every part of Australia, Danks is able to offer an impressive 25,000 product lines sourced from 600 suppliers including 80 national key suppliers such as Selleys, Arlec, Wattyl, Philips, and Stanley just to name a few. This has the added benefit of allowing Danks member stores to place the one order, receive one delivery and pay one account for a significant portion of their inventory requirements. To make things even easier for you, individual product details can be viewed on our product explorer service that is available to members over a dedicated extranet.
People Danks prides itself in employing only high calibre individuals and is happy to share the talent of these professionals with our member stores. We have Business Managers who will assist you to optimise the performance of your business and other experts in areas such as trade, store development, business systems and marketing all on call to help.
Danks Exclusive Brands (DEBs) complement the current extensive Dank’s offering by helping retailers maintain an edge in the marketplace with competitive price-points that deliver higher margins and bigger profits across the paint, garden, hand tools, power tools and outdoor categories. Supported by catalogue promotion, in-store materials and advertising support, the DEB product ranges are designed to specifically maximise retailer profits. Currently there are over 2000 DEBs products on offer exclusive only to Danks customers.
DART (Danks Advanced Retail Technology) is an industry leading point of sale and back office software package designed specifically for Thrifty-Link Group Members. DART helps Group Members streamline their business management practices from product ordering, price ticketing and shelf labels through to full accounting and general ledger reporting. As a Thrifty-Link member, Danks will manage and ensure the smooth installation of your DART system with minimum impact on the daily operation of your business, and will provide a comprehensive training program and ongoing support by experienced Danks staff.
firstpoint building on its very proud reputation of providing the best customer service in the industry,Danks’ dedicated Customer Service team ‘firstpoint’ was established in 2006. An industry first and benchmarked against global best practices, our team of customer service professionals deliver exceptional service first time and every time a customer calls by providing consistent, specialised and accurate information in a friendly, efficient and professional manner.
Business Planning As a Thrifty-Link Hardware member, you will have access to professional business advice, trends analysis and demographic studies to help you understand your market better. Our experienced business Managers will assist you in assessing your strengths and weaknesses, prospects, reviewing financials, and develop a comprehensive business plan specific to your store’s needs in order to maximise your store’s potential.
Store Development Thrifty-Link Hardware Group Members have access to store development services based on extensive knowledge of store design and retailing excellence gained in the competitive field of Hardware retailing. Our dedicated and highly specialised Store Development team will be able to provide comprehensive shop design, planning and implementation by managing the complete refurbishment.
Biannual conference Danks has clearly set the industry standard with its biannual conference. Aimed at the entire family, the biannual conference allows you valuable networking opportunity with other Thrifty-Link Hardware Members in a relaxed and fun environment. The conference also provides a forum for store principals to discuss strategic issues and become involved in decision making for the benefit of the entire group. Previous conferences have been held on the Gold Coast in 2007 and Sydney in 2005. Each member store is eligible to receive free accommodation to the equivalent of one hotel room for the duration of the conference.
Experience Founded in 1859, John Danks and Son Pty Limited is one of the oldest continuously running businesses and most respected top 500 companies in Australia. Today it is the largest, most innovative distributor of hardware and garden products, servicing over 1500 independently owned and operated retail businesses. Our policy of providing real support and having a genuine commitment to the business success of all our members are just some of the reasons why Danks has been so successful. With fifth generation management and many long-serving employees, we’re a people-focused business.
